Privacy Policy

Last Updated: April 14, 2026

LeadReply Group ("LeadReply," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our missed call automation services, including our SMS messaging platform.

Please read this policy carefully. By using LeadReply services, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide

• Business name, contact name, email address, and phone number when signing up
• Billing and payment information processed securely through Stripe
• Business profile information including services, hours of operation, and service area
• Communications you send to our support team

Information Collected Automatically

• Phone numbers of callers who contact businesses using LeadReply numbers
• Call timestamps, call duration, and call status (answered or missed)
• SMS message content sent and received through our platform
• Usage data including number of SMS messages sent per month

2. SMS Messaging and Consent

How Consent Is Obtained

End-users (callers) provide implicit consent to receive SMS messages by initiating a phone call to a LeadReply-registered business number. The act of calling the number constitutes the caller's intent to communicate with that business. The automated SMS is sent solely as a direct response to their attempted contact. No unsolicited messages are ever sent to numbers that have not first called a registered business.

Message Frequency

Message frequency varies. Callers will receive one automated SMS per missed call to a LeadReply-registered number. Additional messages may be sent if the caller continues to engage in the conversation.

Message and Data Rates

Message and data rates may apply depending on the caller's mobile carrier plan. LeadReply is not responsible for any charges incurred by recipients from their mobile carriers.

Opt-Out Instructions

Recipients can opt out of receiving SMS messages from a LeadReply-registered business at any time by replying STOP to any message. After opting out, no further messages will be sent from that business number to that recipient. To re-enable messages, the recipient may reply START.

Help Instructions

Recipients who need assistance can reply HELP to any message or contact us directly at support@leadreplygroup.com.

Carrier Liability

Carriers are not liable for delayed or undelivered messages. Message delivery is subject to network availability and carrier policies.

3. How We Use Your Information

• To provide and operate our missed call automation services
• To send automated SMS replies on behalf of registered businesses
• To generate AI-powered message responses personalized to each business
• To process payments and manage subscriptions
• To send transactional emails including account setup confirmation and billing notices
• To monitor usage and enforce plan limits
• To improve our platform and develop new features
• To comply with legal obligations

4. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share information only in the following circumstances:

• Service Providers: We share data with trusted third-party providers who help operate our platform, including Twilio (SMS and voice services), OpenAI (AI message generation), Stripe (payment processing), and Supabase (database hosting). These providers are contractually obligated to protect your data.
• Business Clients: Caller phone numbers and message content are shared with the business that owns the registered LeadReply number, as this is the core function of the service.
• Legal Requirements: We may disclose information if required by law, court order, or government authority.
• Business Transfer: In the event of a merger or acquisition, your information may be transferred as part of that transaction.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide services. SMS message logs are retained for 90 days. Call records are retained for 12 months. You may request deletion of your data at any time by contacting us at support@leadreplygroup.com.

6. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit and at rest, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to access the personal information we hold about you
• The right to correct inaccurate information
• The right to request deletion of your information
• The right to opt out of SMS communications by replying STOP
• The right to data portability

To exercise any of these rights, contact us at support@leadreplygroup.com.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of significant changes by email. Your continued use of our services after changes are posted constitutes acceptance of the updated policy. The date at the top of this page reflects when it was last updated.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: support@leadreplygroup.com
• Website: leadreplygroup.com
• Address: LeadReply Group, Houston, TX 77056